The SiteCraft Studio Blog

Found on Facebook, Missing on Google: The Customers You Already Earned Are Slipping Away

A friend recommended you, a customer remembered your name, and then they searched Google and found nothing. For Facebook-only businesses like mobile barbers, braiders, and dinner plate services, that is a lost customer.

Why We Moved SiteCraft Studio From a Template to Custom HTML, CSS & JavaScript

SiteCraft Studio just retired its free template for hand-built HTML, CSS, and JavaScript. Here's what that actually involved, why it matters, and how to know when it's worth doing for your own site.

Why Your Website Isn't Converting (And How to Fix It Without Starting Over)

Your website doesn't need a full redesign to start converting—it needs clearer messaging, stronger calls‑to‑action, and a design that guides visitors instead of confusing them. With a few strategic refinements, you can turn casual visitors into real leads without rebuilding your entire site.

3 Website Fixes That Get Small Businesses More Calls This Month

Most small business websites are built like brochures. Pretty, but they don't do the one job that pays the bills: turn visitors into customers. After building and repairing 100+ sites for Chicago entrepreneurs, I see the same 3 problems killing leads.

Fix these 3 issues this week:

• Make your phone number and CTA impossible to miss
• Talk about customer problems, not yourself
• Help Google understand where you serve